Alpha Blueprint · Paid business diagnostic
Know what to fix before you invest in more marketing.
Get a focused review of your business, written findings, and a conversation about what to prioritise next. Start with your own numbers, your offer, and the way you attract and convert clients.
₹10,000 + 18% GST
₹11,800 total
- Your business reviewed
- Written findings
- A call to discuss next steps
The starting point for Alpha Club and Alpha Studio. Valuable even if you choose neither.
Alpha Blueprint
DiagnosticYour business today
Key findings
Priorities
Next steps
Illustrative format
More activity is easy. Choosing the right priority is harder.
You could run more ads, change your offer, hire an agency or join another programme. Each decision uses time, money and attention. The useful first question is: what does your business actually need?
- People enquire, but too few become clients.
- Referrals bring business, but growth feels unpredictable.
- You have valuable expertise, but your offer is difficult to explain.
- You have plenty of ideas, but no clear order of action.
Alpha Blueprint starts with your situation and examines what deserves attention first.
What you get
A written finding. A focused conversation. A clearer next step.
Your business reviewed
You work through your business using your own details and numbers. Our team examines your answers to understand your offer, your customers, and how your marketing and sales currently work.
Written findings
You receive our interpretation of what the information reveals: the issues that deserve attention, the priorities to consider, and the reasoning behind them.
A call to discuss the findings
We discuss the findings with you, answer questions about them, and explore the next step that makes sense for your situation.
You have something concrete to refer to after the conversation, whether or not you work with us further.
Your business, beyond a single marketing tactic.
- Your offer
- What you sell, who it is for, and why someone would choose it.
- Your path to trust
- How potential clients discover you and what helps them feel confident in your expertise.
- Your sales process
- How interest becomes a conversation, a decision and a paying client.
- Your next priority
- What needs to change, what may be getting in the way, and what deserves attention first.
How it works
From your business details to a more informed decision.
01
Purchase your Blueprint
Make the one-time payment of ₹10,000 + GST.
02
Share your business details
Complete the diagnostic intake with the information and numbers needed to understand your situation. If you have already applied, we will build on those answers where available.
03
We review and write the findings
Our team examines what you have shared and prepares its findings.
04
Discuss your next step
We go through the findings together and discuss what to prioritise, including whether further support from Alpha Club or Alpha Studio makes sense.
For experts who want to make their next move thoughtfully.
Alpha Blueprint is designed for consultants, coaches, agency owners, independent professionals and other expertise-led business owners who want a clearer view of what to improve.
- You have an offer or business you want to examine seriously.
- You are willing to share relevant details and numbers.
- You want practical priorities and are prepared to act on what you learn.
If you are still working out what business to start, or need an immediate done-for-you project, complete the application first so the team can review the fit.
Discuss your starting point through the applicationThe thinking behind Blueprint
From the thinking behind Deep Marketing and Deep Offers.
Deepak Kanakaraju’s Deep Marketing explains how expertise becomes trust and how trust becomes a client relationship. Deep Offers examines the starting point, the cost of the problem, the obstacles, the path forward and the evidence behind an offer.
Alpha Blueprint brings the focus back to your business: what is happening now, what needs to change, and what you should consider next.
Deepak Kanakaraju
Author of Deep Marketing and Deep Offers
Member perspectives
Experiences from Alpha Club members
These interviews describe members’ experiences of Alpha Club. The offer on this page is the separate Alpha Blueprint diagnostic.
“They give you a personal touch to your problems. They sit with you and identify what you need in your business to grow.”
Nitish Banka
Advocate, Supreme Court of India
“The first key benefit I got after joining Alpha Club was the mindset shift.”
Raj Vasani
Digital Marketer & Freelancer
Quotes lightly edited for clarity.
One starting point. The next step depends on your business.
Blueprint helps you make a more informed decision before committing to a longer engagement.
Shared starting point
Alpha Blueprint
Paid business diagnostic
Alpha Club
Guidance, peer perspective and accountability while you and your team implement.
Alpha Studio
A team to execute separately agreed work, with your input.
You may be ready for one of these routes, need to address something first, or discover that neither is the right fit. Your Blueprint is useful in each case.
Club membership and Studio implementation are separate from the ₹10,000 + 18% GST Blueprint fee. There is no obligation to purchase either.
Pricing
Start with a clearer understanding of your business.
Alpha Blueprint
Paid business diagnostic
₹10,000 + 18% GST
₹11,800 total
One-time payment
- Review of your business information
- Written findings
- A call to discuss the findings
- A discussion of priorities and suitable next steps
Club membership and Studio implementation are separate.
FAQs
Questions before you buy
Make your next business decision with more clarity.
Start with your business, your numbers and a focused conversation about what comes next.
₹10,000 + 18% GST
₹11,800 total
Written findings. A discussion of priorities. A more informed next step.